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"Flying" won "Jordan", lost Pinyin
Trademark dispute after the end of Jordan's sports trouble is not finished. Over the past four years, due to busy with the war against the lawsuit, Jordan sports listing process was forced to delay, the next progress is still unknown.
After four years of "tug of war", the United States basketball star Michael Jordan and Jordan Sports Co., Ltd. (hereinafter referred to as "Jordan Sports") between the "trademark dispute case" with the latest results.
December 8, the Supreme People's Court publicly pronounced: First of all, on the "Jordan" trademark three cases, the court held that the controversial trademark "Jordan" registration, damage to Michael Jordan's previous name, violation of trademark law, This withdrawal of a second trial. Ordered the Trademark Review and Adjudication Board to make a new ruling on the disputed trademark.
Secondly, four cases involving Pinyin "QIAODAN" and three cases involving Pinyin "qiaodan" and related graphics combination trademark, the court held that Michael Jordan for the pinyin "QIAODAN" and "qiaodan" do not have the name right. As a result, the registration of the disputed trademark does not infringe the "trapeze" of the previous name, the trademark does not fall under the trademark law "harmful to the socialist morality or other adverse effects" or "by deception or other improper means Obtain registration "situation. Eventually, the court upheld the second instance verdict, dismissed Jordan's retrial application.
Recently, Michael Jordan to sue Jordan sports caused an uproar, all kinds of rumors, all kinds of speculation.
Michael Jordan, for many Chinese fans are familiar with the NBA star, was kind to become a "flying trapeze", he created a career in basketball as an unparalleled record, is the world's recognized basketball Spokesperson. Michael Jordan is also very famous in China, many fans, causing a lot of consumers to Michael Jordan directed at Jordan Sports for consumption. However, Jordan sports is just a Chinese brand, not a foreign brand, Michael Jordan is not involved, not its spokesperson or CEO. Caused in February 2012, Michael Jordan on the alleged violation of his right to sue Jordan sports.
Jordan Sports, formerly known as the establishment of Fujian Jinjiang Chendai Creek side of the daily necessities factory in 2000, changed its name to Jordan Sports in 2000, and in accordance with the People's Republic of China lawfully apply for registration, there is no illegal. Causing the possibility of losing its not, but Michael Jordan to name the right to prosecute the possibility of winning more.